Targeting new markets
- 1 September 1990
- journal article
- Published by Wiley in New Directions for Higher Education
- Vol. 1990 (71) , 79-89
- https://doi.org/10.1002/he.36919907110
Abstract
Often necessary to meet enrollment goals in a competitive age, recruiting students from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations.Keywords
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