Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm
- 1 February 1993
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 26 (2) , 111-131
- https://doi.org/10.1016/0148-2963(93)90001-6
Abstract
No abstract availableKeywords
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