ADVERTISING AND MARKET SHARE MOBILITY
- 1 June 1974
- journal article
- Published by Wiley in Scottish Journal of Political Economy
- Vol. 21 (2) , 143-158
- https://doi.org/10.1111/j.1467-9485.1974.tb00185.x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Some Problems Associated with the Marketing of Ethical Pharmaceutical ProductsJournal of Industrial Economics, 1970
- Economic Aspects of Advertising: A SurveyThe Economic Journal, 1968
- Advertising and Concentration: An Empirical InvestigationJournal of Industrial Economics, 1967
- Advertising Market Structure and PerformanceThe Review of Economics and Statistics, 1967
- Price as an Indicator of Quality: Report on an EnquiryEconomica, 1966
- Advertising and CompetitionJournal of Political Economy, 1964