The Marketing Concept: What It Is and What It Is Not
- 1 April 1986
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 50 (2) , 81
- https://doi.org/10.2307/1251602
Abstract
The marketing concept has been misunderstood and misused over the years. It is not obsolete nor is it the optimal managerial approach to marketing. The marketin...This publication has 0 references indexed in Scilit: