Scenario‐based strategic planning: A process for building top management consensus
- 1 February 1992
- journal article
- Published by Emerald Publishing in Planning Review
- Vol. 20 (2) , 12-19
- https://doi.org/10.1108/eb054350
Abstract
By incorporating senior management's scenarios—alternative stories about the competition, markets, capital investments, new technologies—into the planning process, executives can test and build a consensus on the implicit and explicit mental models of their business.Keywords
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