Efficacy of a Third Request Letter in Mail Surveys of Professionals
Open Access
- 1 February 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (1) , 112-114
- https://doi.org/10.1177/002224377701400114
Abstract
By directing the type of appeal in the third request letter, researchers may motivate many nonrespondents to answer selected portions of the questionnaire. Regardless of the appeal employed in the third wave, an increased number of totally completed questionnaires can be expected.Keywords
This publication has 2 references indexed in Scilit:
- Mail Surveys and Response Rates: A Literature ReviewJournal of Marketing Research, 1975
- Increasing Mail Questionnaire Response in Large Samples of the General PublicPublic Opinion Quarterly, 1972