An Analysis of Price Aggressiveness in Gasoline Marketing
Open Access
- 1 February 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (1) , 36-42
- https://doi.org/10.1177/002224377000700103
Abstract
An investigation of the relationship between the pricing behavior of retail gasoline outlets and a number of identifying characteristics reveals the limited usefulness of association tests. The authors employ multiple discriminant analysis to panel-type data to measure the ability of certain variables to predict price aggressiveness.Keywords
This publication has 1 reference indexed in Scilit:
- Competition and Retail Gasoline PricesThe Review of Economics and Statistics, 1959