Impact of Inflation on Consumer Life Style: Some Empirical Results on the Money Illusion and Consumer Purchasing Behaviour
- 1 March 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (3) , 103-112
- https://doi.org/10.1108/eum0000000004933
Abstract
Investigates whether consumers are subject to the money illusion during a period of accelerated inflation. Looks at how consumers adjust their habits and purchasing behaviour in response to perceived price rises. Presents evidence from a survey carried out in the USA and Germany into differences between national reactions to economic changes. Reveals that consumers are generally not well informed about price indices.Keywords
This publication has 3 references indexed in Scilit:
- SAVINGS, REAL BALANCES AND INFLATION: SOME EMPIRICAL EVIDENCEThe Manchester School, 1976
- Buyer Behavior in a Stagflation/Shortages EconomyJournal of Marketing, 1975
- Guidelines for Developing International Marketing StrategiesJournal of Marketing, 1973