Retroactive Semantic Priming in a Lexical Decision Task

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Abstract
The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime–target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime–mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime–target and prime–mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.