Abandon bad R&D projects with earlier marketing appraisals
- 30 November 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (4) , 274-280
- https://doi.org/10.1016/0019-8501(79)90033-6
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Successful Industrial Products from Customer IdeasJournal of Marketing, 1978
- The Present Status of The Marketing ConceptJournal of Marketing, 1972