A Comparative "Made in" Product Image Survey among Japanese Businessmen
- 1 July 1977
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 41 (3) , 95
- https://doi.org/10.2307/1250943
Abstract
This study shows the changes that are taking place in attitudes to "Made in U. S. A." compared with similar attitudes toward German, English, and Fren...This publication has 0 references indexed in Scilit: