An empirical study of brand switching for a retail service

• 1 January 1994
• journal article
• Published by Elsevier in Journal of Retailing
• Vol. 70  (3) , 267-282
• https://doi.org/10.1016/0022-4359(94)90036-1

Abstract

Keywords

• BRAND SWITCHING
• RETAIL SERVICE
• SWITCHING AS A FUNCTION
• SURVEY
• MARKETING
• VARIABLES
• MEASURE