Opportunities for revitalizing stagnant markets: An analysis of household appliances

• 31 December 1984
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 1  (4) , 242-254
• https://doi.org/10.1016/s0737-6782(84)80005-3

Abstract

Keywords

• HOUSEHOLD APPLIANCES
• STAGNANT MARKETS
• REVITALIZING STAGNANT
• OPPORTUNITIES FOR REVITALIZING
• ANALYSIS