Familiarity and the order of presentation of persuasive communications.
- 1 May 1961
- journal article
- Published by American Psychological Association (APA) in The Journal of Abnormal and Social Psychology
- Vol. 62 (3) , 573-577
- https://doi.org/10.1037/h0046634
Abstract
One of the areas that Hovland (1957) and his associates did not explore with regard to order of presentation of a topic and its influence on opinion change was prior familiarity with the topic; this study does. The results indicated that a primary effect (a situation where the argument given first is more effective in changing opinion) is related to increasing familiarity, and that a recency effect (effectiveness of the second argument to affect opinion change) was found with minimal familiarity. From Psyc Abstracts 36:04:4GD73L. (PsycINFO Database Record (c) 2006 APA, all rights reserved)Keywords
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