Consumer Concept Testing of Personal Financial Services

• 1 January 1986
• journal article
• Published by Emerald Publishing in International Journal of Bank Marketing
• Vol. 4  (1) , 3-18
• https://doi.org/10.1108/eb010769

Abstract

Keywords

• CONCEPT TESTING
• PERSONAL FINANCIAL SERVICES
• FINANCIAL SERVICES CONSUMER
• SERVICES CONSUMER CONCEPT
• TESTING OF PERSONAL