The Anatomy of Consumerism
- 1 March 1973
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 2 (1) , 9-46
- https://doi.org/10.1080/00913367.1973.10672477
Abstract
In this article Professor Brunk traces the historical development of Consumerism, identifies the advocates along with their motives and methods, makes distinction between two broad types of consumer protection, explores the appropriateness of the movement in serving the consumer interest and concludes with a statement of consumer responsibility. This article was originally published in The Freeman. 1973, 23(2), 78–84. Reprinted here by permission from The Foundation for Economic Education.Keywords
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