The Delphi Process in Marketing Decision Making
Open Access
- 1 November 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (4) , 443-448
- https://doi.org/10.1177/002224377100800406
Abstract
This article describes a field experiment which uses the Delphi Process to assign subjective probabilities to the set of possible demand levels for a company's product. The method is validated by the use of questions to which the “correct” answers are known.Keywords
This publication has 5 references indexed in Scilit:
- The Consensus of Subjective Probability DistributionsManagement Science, 1968
- The Quantification of Judgment: Some Methodological SuggestionsJournal of the American Statistical Association, 1967
- The Assessment of Prior Distributions in Bayesian AnalysisJournal of the American Statistical Association, 1967
- Bayesian Decision Theory in Pricing StrategyJournal of Marketing, 1963
- Bayesian Statistics in MarketingJournal of Marketing, 1963