Simultaneous-Equation Regression Analysis of Sales and Advertising
- 1 May 1969
- journal article
- research article
- Published by Taylor & Francis in Applied Economics
- Vol. 1 (2) , 103-124
- https://doi.org/10.1080/00036846900000024
Abstract
A simultaneous-equation regression model is developed and tested against aggregative time series data. The test involves the model as well as hypotheses regarding the structural parameters. Restrictions on the structural parameters imply limits on the parameters of the reduced-form equations. Estimates of the reduced-form coefficients must fall within the implied intervals in order for the model to be in agreement with the data.Keywords
This publication has 4 references indexed in Scilit:
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- Advertising and CigarettesJournal of Political Economy, 1962
- The Demand for Branded Goods as Estimated From Consumer Panel DataThe Review of Economics and Statistics, 1962
- An Operations-Research Study of Sales Response to AdvertisingOperations Research, 1957