The ‘McDonaldization’ of Higher Education: food for thought?

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Abstract
Having completed its reform of the schools and colleges of further education, government is now set to reform higher education. At issue here is higher education in Scotland, but the analysis has wider applicability. It operationalises Ritzer's concept of ‘McDonaldization’, and the latter's dimensions of efficiency, calculability, predictability, and control (both formally bureaucratic and informally fraternising). The analysis is set in relation to the government's earlier educational reforms, particularly of further education, and argues that its plans for higher education are of a piece. All this is related to current economic and cultural change: that is, to the fiscal pressures on the welfare state, and to the emergence of post‐modern culture. In conclusion, it is argued that policy for higher education will come to express what Charles Jencks has called (in relation to architecture) ‘double‐coding’: a mix of the bureaucratic form of modernity, tempered by appeals to post‐modern culture.

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