Why and How to Diversify
- 1 July 1964
- journal article
- Published by SAGE Publications in California Management Review
- Vol. 6 (4) , 11-18
- https://doi.org/10.2307/41165602
Abstract
Companies must diversify or die. While most businessmen understand this, just how successful diversification can be accomplished is not clear. This article sets forth the basic principles for diversification.Keywords
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