The fact that not everyone may like a given television program isn't news; but the fact that the demographic characteristic of race is associated with selective liking and disliking of network television programs that were designed to appeal to a “mass” audience may be surprising. The following article aroused a great deal of heated discussion when an early version was presented at the 1965 meeting of the Association for Education in Journalism, and should do so again after publication in these pages. James W. Carey is Research Assistant Professor in the College of Journalism and Communications at the University of Illinois.