The Feedback Lecture: An Illustration
- 1 June 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 9 (2) , 39-43
- https://doi.org/10.1177/027347538700900208
Abstract
While very popular in U.S. academic institutions, the lecture method suffers from a number of problems, most of which center around the lack of student involvement. The feedback lecture addresses this issue while satisfying both faculty and students. This article presents a case example and a discussion of the applicability of the feedback lecture.Keywords
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