Cozening the People with Ambiguous Claims

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Abstract
AN organization called the "Tay-Sachs Prevention Program" displays publicly the following brightly colored sign:A SIMPLE BLOOD TEST CAN PREVENT TAY-SACHS DISEASEDETECTION AND COUNSELING ENABLE CARRIER COUPLESTO HAVE CHILDREN FREE OF THIS DISEASEHardly had I returned to my office after having seen this sign when I found in the mail a blurb from the National Foundation for Cancer Research, 7315 Wisconsin Avenue, Bethesda, Maryland. It was addressed to "Dear Concerned Fellow Citizen." Here are some of its paragraphs.We are actively developing a cure for cancer. If you will contribute towards this goal, I promise that your . . .

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