Pharmaceutical Differentiation Through Quality of Life Measurement
- 1 January 1991
- journal article
- research article
- Published by Taylor & Francis in Journal of Pharmaceutical Marketing & Management
- Vol. 6 (1) , 65-85
- https://doi.org/10.3109/j058v06n01_04
Abstract
A case study is presented to demonstrate the presumed effects of a quality of life claim on the sales performance of a prescription pharmaceut~cal. Using the Gompertz curve, it was possible to lot the sales of the product, Capoten", before expansion of the fie~lforce, expansion of labeling, and addition of a quality of life claim. The changes are calculated to have resulted in an additional $375 million in sales.Keywords
This publication has 1 reference indexed in Scilit:
- Measuring the quality of life of cancer patientsJournal of Chronic Diseases, 1981