Characterizing Participants in Activities Protecting the Environment: A Focus on Donating, Recycling, and Conservation Behaviors

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Abstract
This study characterizes participants in three related, but different environmental protection activities. The activities studied here are donating items for reuse, recycling newspapers, and walking when possible for reasons of conservation and environmental concern. The findings indicate that demographic, media usage patterns, information sources, and knowledge provide modest understanding of environmental protection activities. Participation can be better understood in terms of personal values and when aspects of helping behavior are considered. The empirical findings of this study provide policymakers with insights into how environmental protection activities can best be promoted