Supermarket Chain Product Mix Decision Criteria: A Simulation Experiment
Open Access
- 1 May 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (2) , 235-242
- https://doi.org/10.1177/002224377000700212
Abstract
In multi-product purchase-for-resale situations, the selection of the appropriate criteria for evaluation of alternative items is an important problem. This article reports on research which used computer simulation models to investigate the impact of alternative product addition and deletion criteria on the product mix and operating results of supermarket chains.Keywords
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