Overhauling the new product process
- 1 November 1996
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 25 (6) , 465-482
- https://doi.org/10.1016/s0019-8501(96)00062-4
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Perspective third-generation new product processesJournal of Product Innovation Management, 1994