IMPLICATIONS OF INTERNET TECHNOLOGY FOR MEDICAL SOCIOLOGY IN THE NEW MILLENNIUM

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Abstract
Internet technology is changing the way individuals gather information, interact with others, and organize their time. This technology has implications for research in medical sociology in the new millennium. This study discusses the background and usage estimates of Internet technology and how this technology affects individuals' gathering of health information. Potential consequences of this technology for patient-provider interactions are also examined, as are the implications of Internet communication for social support and health. Current measures of social support may be underestimating the effects of social support on health by not assessing the influence of support garnered through communications on the Internet. The Internet also presents a variety of new research venues that medical sociologists should pursue. Two of these possibilities ? online surveys and analysis of online communication and text ? are discussed. Although the Internet is increasing research opportunities for medical sociologists, the fact that a digital divide still exists with regard to Internet access and use cannot be ignored.

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