The Measurement of Personal Values in Survey Research
- 1 January 2000
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 64 (3) , 271-298
- https://doi.org/10.1086/317989
Abstract
When survey researchers are interested in measuring the personal values of respondents, they often use a rating rather than a ranking method becauseKeywords
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