The Effects of the Abolition of Resale Price Maintenance in Two Trades
- 1 July 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (7) , 223-236
- https://doi.org/10.1108/eum0000000004956
Abstract
Compares and contrasts the effects of the resale price maintenance abolition of 1964 emerging in different products and markets, with particular emphasis on the furniture and footwear trades. Finds that the furniture trade has been more significantly affected, with a higher consciousness of consumer needs among its retailers.Keywords
This publication has 0 references indexed in Scilit: