Relationship Marketing of Services--Growing Interest, Emerging Perspectives

• 1 September 1995
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 23  (4) , 236-245
• https://doi.org/10.1177/009207039502300402

Abstract

Keywords

• SERVICES MARKETING
• EMERGING PERSPECTIVES
• RELATIONSHIP MARKETING
• BUILDING
• MATURING
• INTEREST
• CUSTOMER