Loneliness, Social Skills, and Social Perception

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Abstract
In a study investigating the relation between self-monitoring and attitude accessibility, high -and low-self-monitoring individuals evaluated a wide variety of attitude objects. Attitude accessibility was operationalized in terms of latency of response to these attitudinal inquiries. As predicted, response latencies were faster for low than for high self-monitoring individuals. This finding implies that the attitudes of low self-monitoring individuals are characterized by stronger object evaluation associations and, consequently, are more accessible from memory, relative to the attitudes of high self-monitoring individuals. The implications of the present findings for understanding the mechanisms underlying the moderating influence of self-monitoring on the attitude-behavior relation are discussed.

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