Where Human Factors Meets Marketing
- 1 July 1996
- journal article
- Published by SAGE Publications in Ergonomics in Design: The Quarterly of Human Factors Applications
- Vol. 4 (3) , 22-25
- https://doi.org/10.1177/106480469600400306
Abstract
Promoting the marriage of marketing techniques and human factors research in product development.Keywords
This publication has 6 references indexed in Scilit:
- Marketing Usability: A Golden OpportunityErgonomics in Design: The Quarterly of Human Factors Applications, 1994
- Measuring usabilityCommunications of the ACM, 1994
- Performance vs. PreferenceProceedings of the Human Factors and Ergonomics Society Annual Meeting, 1993
- User Performance and Preference for Alphabetic Entry from 10-Key Pads: Where to Put Q and Z?Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 1993
- Engine Sound Quality Evaluation Using Semantic Differential MethodProceedings of the Human Factors Society Annual Meeting, 1992
- Boutique Data Graphics: Perspectives on Using Depth to Embellish Data DisplaysProceedings of the Human Factors Society Annual Meeting, 1991