Forecasting the Effects of Television Programming upon Electricity Loads

1 January 1983

journal article
Published by Taylor & Francis in Journal of the Operational Research Society

Vol. 34 (1) , 17-25
https://doi.org/10.1057/jors.1983.3

Abstract

In Britain, the demand for electricity has been observed to rise sharply at the end of popular television programmes. This presents a serious forecasting problem for the Central Electricity Generating Board in the economic scheduling of standby reserve generation. This report provides some insights into the determinants of the problem and a multivariate forecasting aid through regression analyses on television audience measurements.

Keywords

INVENTORY
SCHEDULING
LOGISTICS
INFORMATION SYSTEMS
INFORMATION TECHNOLOGY
LOCATION
OPERATIONS RESEARCH
PRODUCTION
INVESTMENT
RELIABILITY
FORECASTING
MARKETING
PROJECT MANAGEMENT
MANAGEMENT SCIENCE
OPERATIONAL RESEARCH
COMPUTER SCIENCE
COMMUNICATIONS TECHNOLOGY

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