The FTC's handling of puffery and other selling claims made “by implication”
- 30 June 1977
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 5 (2) , 155-181
- https://doi.org/10.1016/0148-2963(77)90010-8
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- The Federal Trade Commission's Use of Evidence to Determine DeceptionJournal of Marketing, 1977
- Logic and Illogic in the Advertising ProcessJournalism Quarterly, 1967
- The Federal Trade Commission and False AdvertisingColumbia Law Review, 1964
- Sur le calcul des charges électriques dans les hydrocarbures non alternantsJournal de Chimie Physique et de Physico-Chimie Biologique, 1953
- Convulsions under Trilene AnaesthesiaBMJ, 1942