A Behavioral Model of Rational Choice

• 1 February 1955
• journal article
• Published by Oxford University Press (OUP) in The Quarterly Journal of Economics
• Vol. 69  (1) , 99
• https://doi.org/10.2307/1884852

Abstract

Keywords

• NUMERICAL ANALYSIS
• GAME THEORY
• DECISION THEORY
• BEHAVIOR
• MATHEMATICAL MODELS
• BIONICS
• PROBABILITY