Choosing Multiple Items from a Product Class

Publisher Website
Google Scholar
Abstract
By focusing on consumer preference for single items, researchers have implicitly assumed that product choices are made independently of each other. For many product classes (e.g., magazines, stereo albums, liquor in a home bar) that assumption is implausible. “Balancing” or “rounding out” a group of items implies dependence among selections. Models incorporating this dependence are constructed and tested.

This publication has 0 references indexed in Scilit: