Killing me softly: myth in pharmaceutical advertising
Open Access
- 16 December 2004
- Vol. 329 (7480) , 1484-1487
- https://doi.org/10.1136/bmj.329.7480.1484
Abstract
In studies of how drug advertising influences doctors9 behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of thisKeywords
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