Do Firms Need a Custom-Designed New Product Screening Model?

• 1 June 1986
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 3  (2) , 108-119
• https://doi.org/10.1111/1540-5885.320108

Abstract

Keywords

• MODELS
• FIRM
• NEW PRODUCT
• FORMAL EVALUATION
• DECISIONS
• SCREENING NEW