New Marketing Mix Stresses Service
- 1 February 1991
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 12 (2) , 42-45
- https://doi.org/10.1108/eb039402
Abstract
The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.Keywords
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