DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES
- 1 January 1988
- journal article
- review article
- Published by Emerald Publishing in Journal of Services Marketing
- Vol. 2 (1) , 17-23
- https://doi.org/10.1108/eb024712
Abstract
There are distinct differences between professional services and other services which affect the way consumers make purchase decisions about them. This paper discusses the differences using the consumer decision process as a framework. Strategy implications for the professional service provider are presented, and specific suggestions are offered to improve the efficiency of the exchange — thereby benefiting both the buyer and the service provider.Keywords
This publication has 2 references indexed in Scilit:
- Classifying Services to Gain Strategic Marketing InsightsJournal of Marketing, 1983
- Marketing Professional ServicesJournal of Marketing, 1977