Additivity of nonconscious affect: Combined effects of priming and exposure.

Publisher Website
Google Scholar
Abstract
Affect deriving from 2 independent sources—repeated exposure and affective priming—was induced, and the combined effects were examined. In each of 4 studies, participants were first shown 72 Chinese ideographs in which the frequency of exposure was varied (0, 1, or 3). In the 2nd phase participants rated ideographs that were primed either positively, negatively, or not at all. The 4 studies were identical except that the exposure duration—suboptimal (4 msec) or optimal (1 sec)—of both the initial exposure phase and the subsequent priming phase was orthogonally varied. Additivity of affect was obtained only when affective priming was suboptimal, suggesting that nonconscious affect is diffuse. Affect whose source was apparent was more constrained. Interestingly, increases in liking generated through repeated exposures did not differ as a function of exposure duration. (PsycINFO Database Record (c) 2016 APA, all rights reserved)

This publication has 0 references indexed in Scilit: