The relationship between the marketing mix and share of category requirements
- 1 January 1996
- journal article
- Published by Springer Nature in Marketing Letters
- Vol. 7 (1) , 5-18
- https://doi.org/10.1007/bf00557307
Abstract
No abstract availableKeywords
This publication has 19 references indexed in Scilit:
- Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat PurchasingJournal of Marketing Research, 1993
- Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming EvidenceJournal of Marketing Research, 1992
- Quality Perceptions and Asymmetric Switching Between BrandsMarketing Science, 1991
- Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal ConsumersJournal of Marketing Research, 1990
- Price-Induced Patterns of CompetitionMarketing Science, 1989
- The Relationship Between Distribution and Market ShareMarketing Science, 1989
- A maximum likelihood methodology for clusterwise linear regressionJournal of Classification, 1988
- A Logit Model of Brand Choice Calibrated on Scanner DataMarketing Science, 1983
- Impact of Deals and Deal Retraction on Brand SwitchingJournal of Marketing Research, 1978
- Price as an Indicator of Quality: Report on an EnquiryEconomica, 1966