Marketing Forest Management to Nonindustrial Private Forest Landowners: A Field Experiment

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Abstract
To contact and influence forest landowners has been a major challenge for professional forestry. This study in New York found that the involvement of professional foresters in nonindustrial private timber management is limited in scope. However, in a multimedia field experiment, owners were responsive to an offer of information and assistance with timber management. The most effective communication medium was direct mail, followed by newspaper. Radio failed to elicit any responses. In both successful treatments, about 60% of the respondents wanted to begin a supervised forest management program while the remainder wanted information only. North. J. Appl. For. 5:240-245, December 1988.

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