The Future of Discounting
Open Access
- 1 January 1963
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 27 (1) , 36-39
- https://doi.org/10.1177/002224296302700107
Abstract
There is much speculation about the discount house being the “store of the future,” capable of revolutionizing all or a large part of retailing. This article evaluates the competitive significance of discounting and places it within a realistic marketing perspective.Keywords
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