World class marketing: From lost empires to the image men
- 1 January 1991
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 7 (3) , 299-311
- https://doi.org/10.1080/0267257x.1991.9964158
Abstract
An inaugural lecture to the University of Bradford, Richmond Building, Bradford, on 22nd January 1991.Keywords
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