The Nominal Group Technique: Its Potential for Consumer Research

1 December 1980

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 7 (3) , 308-313
https://doi.org/10.1086/208818

Abstract

This article illustrates the adaptation and modification of the Nominal Group Technique from the field of organizational planning for use in the study of consumer behavior. The method is compared to traditional group interviews and structured survey methods.

Keywords

BEHAVIOR
SURVEY
ADAPTATION
STRUCTURED
NOMINAL GROUP TECHNIQUE
ILLUSTRATES
POTENTIAL FOR CONSUMER

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