Globalization and the Changing Networks of Food Supply: The Importation of Fresh Horticultural Produce from Kenya into the UK

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Abstract
Set within the context of the global food supply system, this paper examines the growing trade in fresh horticultural produce between Kenya and the UK. The links between UK retailers and Kenyan producers are investigated using the concept of the marketing chain. Two major chains are identified ‐ wholesale and supermarket – and, whilst having no direct investment in Kenya, it is the supermarkets who control production there, through intermediaries who ensure that standards of quality and presentation are met. Importers play a crucial role in facilitating this trade, acting as a vital link between farmers and exporters in Kenya and supermarkets in the UK. The need for quality and traceability dictates that contractual arrangements are made predominantly with large‐scale farms using productivist farming methods. The irony is that it is post‐productivist demands by ‘new consumers’ in the UK that are encouraging these productivist horticultural systems in Kenya.