Vendor attribute evaluations of “buying center” members other than purchasing executives
- 31 March 1975
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 4 (1) , 45-54
- https://doi.org/10.1016/0019-8501(75)90017-6
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Why Studying The Purchasing Agent Is Not EnoughJournal of Marketing, 1968
- An Analysis Of Vendor Selection Systems And DecisionsJournal of Purchasing, 1966