Strategies for evaluating public relations
- 28 February 1978
- journal article
- Published by Elsevier in Public Relations Review
- Vol. 3 (4) , 120-128
- https://doi.org/10.1016/s0363-8111(77)80011-8
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Communication Research and Environmental Policy Decisions: Seattle's Solid Waste PlanningThe Journal of Environmental Education, 1976
- Evaluating communication with public agenciesPublic Relations Review, 1975
- Communication During an Environmental DecisionThe Journal of Environmental Education, 1972
- Two Orientations to the Conservation Concept of ScarcityEnvironmental Education, 1970
- The obstinate audience: The influence process from the point of view of social communication.American Psychologist, 1964
- Behavioral Support for Opinion ChangePublic Opinion Quarterly, 1964